Reverse Mortgage Marketing

The keys to successful reverse mortgage marketing, as with any financial product, are finding an appropriate audience and making your pitch appeal to those that are in attendance.  The audience for reverse mortgage products, the senior population, face many difficult decisions, higher costs for living expenses, medical care, insurance and other items, that the have not experienced before nor are they wanting to face.  Also, consideration of what will be left behind for their heirs is part of their considerations. Recognizing these unique pressures and working them into your presentation is an essential step in successfully marketing reverse mortgage products.

Free, no-obligation seminars and speaking appearances are ideal for spreading the word about reverse mortgage as a possible solution for upcoming financial difficulties. A few topics which should be considered:
·      Using a reverse mortgage to pay for long-term care
·      How reverse mortgages can reduce estate taxes
·      Maximizing estate value with a reverse mortgage
·      Supplementing your monthly cash flow
Focus on educating the audience with offers of follow-up one-on-one with anyone who has more detailed questions. A success seminar can also lead to other new prospective clients as those in attendance tell others about your presentation and the information available.
The writing and publishing of relevant articles in daily newspapers, weekly community papers, retirement community newsletters, and local real estate publications is a great way to increase the interest in the reverse mortgage products.  These articles are also a great method to increase publicity for any public or private seminars which may be planned.  Other article topics which could have reverse mortgage information worked into include estate planning, new ways for financing for seniors, and financing alternatives for the elder. Article topics, like your seminar topics, should be specific and compelling.

Institutions or professionals working in marketing reverse mortgages might also consider partnering with an estate planning professional who would add an additional level or expertise to the presentations and discussion. The more diverse in backgrounds and knowledge of the presenters and closer the experts work together to present a more complete the portfolio of information the greater the audience will value the presentation. It is important that all material provided to potential clients contain appropriate contact information so that those in attendance can easily find you should they desire additional education in determining if a reverse mortgage or some other product is right for them.




Reverse Mortgage News:
City planning commission to consider parcel map appeal
ELKO EUR” The Elko City Planning Commission will consider an appeal filed against an administrative decision by city staff to deny a parcel map filed by Alfredo Q. Uribe for the merger and re-subdivision of a little more than a quarter of an acre into two lots...


American Advisors Group Launches New Reverse Mortgage Website for Seniors - Forbes
IRVINE, Calif., Aug. 13 /PRNewswire/ -- AAG has spent the last 12 months working with reverse mortgage experts, web application specialists and industry advocates to establish a revolutionary new consumer ...


Oregon again asks EquiPoint to stop deceptive reverse mortgage ads - Oregonian
The mailing arrives with a check at the top, offering Oregon seniors nearly $100,000 if they sign up for a reverse mortgage . "U.S. Economic Stimulus Package Approves New Payouts for Seniors," read the top ...


Inside Look: Lender Conditions from the Consumer Perspective
Over at Time Goes By, Ronni Bennett continues to document her reverse mortgage experience with her latest article about lenders closing conditions. Her series of articles has provided interesting insight into the reverse mortgage ...


Reverse mortgage is expensive form of borrowing - News-Sentinel
Q: I just checked on a reverse mortgage. I am 63, own my home and have no immediate family. My home is worth about $137,000. I have an outstanding home-equity loan for $10,500. The bank appraised my home ...


Inside Look: Lender Conditions from the Consumer Perspective - Reverse Mortgage Daily

Inside Look: Lender Conditions from the Consumer Perspective
Reverse Mortgage Daily
Over at Time Goes By, Ronni Bennett continues to document her reverse mortgage experience with her latest article about lenders closing conditions. .

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Lincoln Appraisal & Settlement Services Teams Up With Live Well Financial to . - Earthtimes
a reverse mortgage company committed to offering competitive pricing, best-in-class service and hassle free underwriting since 2005. Headquartered in Richmond, VA , the mission of Live Well Financial is to serve the ...


Reverse Mortgage Home Loan Options Brings Cash To HomeownersEURHow Can A Reverse . - Red, White, and Blue Press (blog)

Reverse Mortgage Home Loan Options Brings Cash To HomeownersEURHow Can A Reverse .
Red, White, and Blue Press (blog)
A reverse mortgage is a particular type of loan which a homeowner can use to gain capital from equity in their home but they do not have to make repayments .

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HUD Shares Plans for New Reverse Mortgage Option
RISMEDIA, September 7, 2010EUR”The Federal Housing Administration (FHA) announced that it intends to make modifications to its Home Equity Conversion Mortgage (HECM) product, a reverse mortgage loan insured by the federal government, to make it more attractive and cost effectiveEUR¦..


UAE bank mortgage loans rise by Dh18bn in H1
UAE banks boosted mortgage credit by nearly Dh18 billion in the first half of 2010 to reverse a sharp slowdown through 2009 because of a downturn in the sector and a post-crisis lending tightness, official figures have shown...


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