Reverse Mortgage Marketing

The keys to successful reverse mortgage marketing, as with any financial product, are finding an appropriate audience and making your pitch appeal to those that are in attendance.  The audience for reverse mortgage products, the senior population, face many difficult decisions, higher costs for living expenses, medical care, insurance and other items, that the have not experienced before nor are they wanting to face.  Also, consideration of what will be left behind for their heirs is part of their considerations. Recognizing these unique pressures and working them into your presentation is an essential step in successfully marketing reverse mortgage products.

Free, no-obligation seminars and speaking appearances are ideal for spreading the word about reverse mortgage as a possible solution for upcoming financial difficulties. A few topics which should be considered:
·      Using a reverse mortgage to pay for long-term care
·      How reverse mortgages can reduce estate taxes
·      Maximizing estate value with a reverse mortgage
·      Supplementing your monthly cash flow
Focus on educating the audience with offers of follow-up one-on-one with anyone who has more detailed questions. A success seminar can also lead to other new prospective clients as those in attendance tell others about your presentation and the information available.
The writing and publishing of relevant articles in daily newspapers, weekly community papers, retirement community newsletters, and local real estate publications is a great way to increase the interest in the reverse mortgage products.  These articles are also a great method to increase publicity for any public or private seminars which may be planned.  Other article topics which could have reverse mortgage information worked into include estate planning, new ways for financing for seniors, and financing alternatives for the elder. Article topics, like your seminar topics, should be specific and compelling.

Institutions or professionals working in marketing reverse mortgages might also consider partnering with an estate planning professional who would add an additional level or expertise to the presentations and discussion. The more diverse in backgrounds and knowledge of the presenters and closer the experts work together to present a more complete the portfolio of information the greater the audience will value the presentation. It is important that all material provided to potential clients contain appropriate contact information so that those in attendance can easily find you should they desire additional education in determining if a reverse mortgage or some other product is right for them.




Reverse Mortgage News:
Puerto Rico Reverse Mortgage Heavyweight Moving Stateside, Plans to Make . - Reverse Mortgage Daily

Puerto Rico Reverse Mortgage Heavyweight Moving Stateside, Plans to Make .
Reverse Mortgage Daily
One of Puerto Rico's largest reverse mortgage lenders is expanding into the United States and plans to carve out a EURnicheEUR targeting the Hispanic population. With seven branches and 80 employees, Money House is the second largest reverse mortgage .

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Reverse Mortgages: Big Potential, Small Results
Reverse mortgages should be a breakout product of demographic destiny. Millions of older Americans are hurtling toward very uncertain retirements . Survey after survey documents a serious lack of retirement ...


Mortgage Rates Reverse Course on Positive Housing Data
McLEAN, Va., Jan. 26, 2012 /PRNewswire/ -- Freddie Mac (OTC: FMCC.OB - News) today released the results of its Primary Mortgage Market Survey (PMMS ), showing average mortgage rates climbing as the housing market ...



VINELAND EUR South Jersey Federal Credit Union will offer a seminar about..


Is a reverse mortgage the right choice?
Thursday, February 2 nd , 2012 Issue 05, Volume 16. A reverse mortgage is a loan for senior homeowners over 62 years old that uses some of their home equity as collateral...


Tom Kelly: Taking an extra step to help seniors
One common misperception of..



Converting home equity into cash has been a challenge for homeowners since the real-estate downturn, but a growing number of lenders are quietly reviving a loan for seniors that does just that: the..


Family Matters: My Grandma's Reverse Mortgage - Reverse Mortgage Daily

Family Matters: My Grandma's Reverse Mortgage
Reverse Mortgage Daily
During my time reporting for Reverse Mortgage Daily, I've talked to countless brokers, lenders, counselors, and others in the industry to gain knowledge of reverse mortgagesEURwhat they are and whom they impact. Even though I've heard numerous times .
Reverse Mortgage Workshop Coming to University Place on Feb. 15Patch.com
County workshop will explain reverse mortgagesTheNewsTribune.com (blog)

all 3 news articles »
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Genworth Financial Sees $107 Million Fourth Quarter Profit, Strong .
Genworth Financial (NYSE: GNW) reported strong fourth quarter earnings of $107 million, up from a $161 loss in the fourth quarter of 2010 and beating analysts' estimates. Earnings per share were 22 cents compared with a ...


Three Mortgage Officers Sentenced to Federal Prison - Housing Predictor

Three Mortgage Officers Sentenced to Federal Prison
Housing Predictor
By Mike Colpitts Three mortgage officers and a title agent have been sentenced to federal prison for their parts in a nationwide reverse mortgage fraud scheme that lasted nearly a year, and took advantage of dozens of senior citizens, taking in more .

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